SHOTS, a media company, is entering a major new phase of growth with a partnership that brings its flagship shows to the Cumulus Podcast Network, one of the largest audio distribution platforms in the country. Through Westwood One, Cumulus will help distribute and monetize SHOTS programming across its national ecosystem, while SHOTS continues to own and produce all content.
“As a network built by creators for creators, we’re always looking to push the boundaries of what podcasting can be,” said SHOTS CEO John Shahidi. “This partnership with Cumulus gives our shows even greater reach while allowing us to stay independent and maintain the raw, authentic voices our audience expects.”
As one of the fastest-growing creator-led media companies, SHOTS has built a reputation for unfiltered conversations, viral moments, and a massive digital audience. Leading the lineup is the Full Send Podcast, one of the most influential podcasts on YouTube. With more than 2.2 million subscribers and over 430 million views, Full Send has hosted major names including Donald Trump, Elon Musk, Mike Tyson, Dana White, and Stephen A. Smith.
The partnership also includes One Night with Steiny, the fast-rising interview show hosted by Aaron “Steiny” Steinberg, which has surpassed 190,000 YouTube subscribers, and The Rush with Maxx Crosby, offering weekly insight into NFL life with guests like Davante Adams, Cam Jordan, and Chris Long.
“SHOTS has built an undeniable presence in creator media,” said Collin Jones, President of Westwood One and the Cumulus Podcast Network. “Their voice, their audience, and their ability to drive culture make them a perfect fit for our platform. We’re excited to help scale what they’ve already built.”
Episodes from all SHOTS shows are now available on Apple Podcasts, Spotify, YouTube, and Cumulus digital platforms, with new episodes released weekly.
