SHOTS, a media company, announced an expanded, multi-year partnership extension with PrizePicks, continuing one of the most innovative collaborations in sports gaming. The new agreement extends the partnership through 2028 and reflects a shared commitment to authentic, creator-led storytelling that connects with fans at scale.
As part of the renewed partnership, PrizePicks will maintain category exclusivity across sports entertainment, including fantasy sports, prediction markets, event contracts, and free-to-play experiences. PrizePicks will continue as a leading sponsor across SHOTS’ slate of shows, including Full Send Podcast, Full Send Golf, Full Send MMA, One Night with Steiny, and Speakeasy. The partnership also includes continued integrations with SHOTS talent, including Kyle Forgeard, Salim Sirur, Aaron Steiny Steinberg, and UFC champion Sean O'Malley.
“PrizePicks has been a great partner to our network, and we’re excited to continue connecting our audiences in meaningful ways,” said John Shahidi, Co-Founder and CEO of SHOTS. “We share a common focus on delivering authentic, high-quality entertainment, which is why PrizePicks resonates so strongly with our listeners.”
The extension also reunites PrizePicks with Theo Von, including sponsorship of his chart-topping podcast This Past Weekend with Theo Von. A key element of this collaboration is a dedicated Responsible Gaming initiative led by Von, featuring purpose-built messaging designed to promote informed play and healthy engagement.
In addition, PrizePicks has introduced a Content Development Fund in partnership with SHOTS to support new programming and creative expansion across the network. Early initiatives include Speakeasy, hosted by Emmanuel Acho, LeSean McCoy, Kieran Hickey-Semple, and Trey White, along with new content featuring Jorge Masvidal and Shilo Sanders. The partnership will also include co-branded live activations, including the NELK 100 Mile Run Challenge, which raised more than $300,000 for cancer research.
“SHOTS is a true online powerhouse that aligns with our focus on meeting fans and players where they already engage,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “Over the past few years, we’ve built a strong partnership grounded in authentic entertainment, and we’re excited to continue evolving how we connect with our community in meaningful, relevant ways.”
As SHOTS continues to expand its original programming, live experiences, and talent-driven content, this partnership represents a long-term investment in building meaningful connections between brands, creators and audiences.
